Team

A Team of Champions

Samuel Bassett, Ph.D.
Founder and Principal

Sam Bassett is the founder and principal consultant at Basprin, where he leads a team dedicated to empowering organizations through in-depth discovery and tailored strategies that capitalize on opportunities, addresses complex challenges and drive sustainable growth.

Before establishing Basenti, Sam worked as a turnaround and business development leader at Fortune 500 and professional service firms. Sam has worked extensively with midmarket businesses, emerging companies, and nonprofits. With a commitment to innovation and a passion for community engagement, Sam contributes across multiple fields, guiding clients toward achieving their strategic objectives.

Sam earned a Ph.D. in Political Science from the University of Illinois Chicago after earning an M.A. and B.A. in Political Science from the University of Oklahoma Norman. Sam's research focuses on the intricate dynamics of economic revitalization.

Sam has held teaching positions at various academic levels, including a current appointment at UIC. Bassett has also consulted for researchers at esteemed institutions such as the University of Chicago, Northwestern University, and UIC, providing insights into urban economic development and policy analysis.

30% Savings

Sam helped a nonprofit save over 30% on two key technology contracts. By extending the deal to a maximum term and leveraging financial tools to spread out payments, the nonprofit was able to avoid annual price increases while locking in discounts.

Investment: ~8 hours, roughly $1,000
Outcome: >$180k savings realized

$1M Growth

Sam helped a professional services firm triple the typical output of their midcareer producers. By enhancing individual enablement - along with individualized market development plans for individual contributors, we unlocked the potential of the rank and file.

Investment: <250k, including internal costs
Outcome: >$1M+ annual net profit

5x Detractor Improvement

Sam helped a professional services firm implement a customer experience program. Early identification of detractors and responsive interventions increased customer retention by over 500%. The CX investment has increased NPS and profit margin.

Investment: <75k, including internal costs
Outcome: >$500k+ annual revenue saved

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